Your domain expertise. Our co-build leverage.
You know your domain. We know how to build. Put those together — with you leading and us alongside — and the result should be a company no one else could have made.
Nine modules, eight gates, one shared cadence. Six months, incorporated by Month 2. A scaffolding, not a script — you own the plan, we reshape it around you.
M1 → M9, end-to-end
G0 → G8, evidence checks
Onboard → launch decision
Real company by end of Month 2
You stand on the beam. We carry weight beside you.
01The work is not to be right. The work is to find out what's true, quickly, before we build the wrong thing for a year. Every gate, every kill signal exists for one reason: to help you notice, faster than you could alone, when the evidence disagrees with the plan.
Nine modules, standing upright. A structural beam you can lean on — and adjust around.
We keep the load-bearing work; we subtract or leap past what your venture doesn't need. Same beam, different load path. Scroll to see the engine assemble.
- [M1] OnboardingG0
- [M2] DiscoveryG1
- [M3] ConceptG2
- [M4] Legal—
- [M5] Brand—
- [M6] ProductG3·G4
- [M7] Go-to-MarketG5·G6·G7
- [M8] FundraisingG8
- [M9] Operations—
Every module opens with what it's for and what it produces.
Max durations are ceilings, not targets. If we're past a ceiling, something is wrong — and we say so, in the open, at the next review.
Onboarding
You arrive, plug in, meet your people, take the plan. By Day 15 you're on calls with customers.
Discovery & Problem Validation
You turn your hunch into evidence — 10+ real conversations, including the parts that sting.
Concept & Solution Design
You commit to what you'll build, why it's AI-native, and what keeps it defensible.
Legal & Entity Setup
You become a real legal company. Procurement can't use paperwork to stall your first deal.
Brand & Identity
Not a full brand book — a seed. Just enough that buyers open your email.
Product & Technology
You get the product built. 5+ design partners actually use it, and tests tell you it's working.
Go-to-Market
First three pilots, paying or committed. You bottle what worked into a playbook.
Fundraising Prep
Clean cap table, real deck, data room ready, grants in. By Month 6: launch, extend, or sunset.
Operations & Finance
The plumbing that keeps the company running on launch day + 1 — KPIs, CRM, hiring plan, risk register.
Where we stop and check we haven't fooled ourselves.
Gates aren't stage-gates to prove progress to investors. They're tripwires against wishful thinking — about the problem, the solution, the moat, the buyer.
- G0Checkpoint
Set up
You're aligned and ready to talk to customers.
- G1Checkpoint
Problem
You can say what the problem is, who has it, and how you could be wrong.
- G2Checkpoint
Solution
You've picked a solution you can defend with evidence.
- G3Checkpoint
Product
Ready for paying customers.
- G4Checkpoint
Pilot
Pilot-ready: design partners onboarded, scorecard live.
- G5Checkpoint
Revenue signal
Pilots converting. Real money or real commitments.
- G6Checkpoint
GTM scale
The motion is repeatable, not heroic.
- G7Checkpoint
Confidence
You'd bet your own capital on the next 12 months.
- G8Checkpoint
Launch
Launch — or extend — or sunset. Decided in the open.
Tripwires against wishful thinking. Live from M3 onwards.
The easiest person to fool is yourself, and AI ventures make it easier still — plausible demos, warm pilots, confident outputs. If any of these fire, we huddle in 24 hours, redesign inside 48, and resolve or sunset together.
No data loop by G2
You can't explain how your AI gets smarter from being used → 2-week redesign sprint, or sunset.
Model capability shock
Eval harness shows < 60% on what matters → rebuild, pivot, or sunset.
No AI moat by G3
Moat ledger has fewer than 2 durable reasons you can't be copied → reposition, or sunset.
Accuracy below the safety floor
Error rate drifts past the line you drew → retrain, switch model, or stop shipping until it's back.
You lead. We build with you.
Roo and Alina at the top. Ollie and Karan as your studio directors. Plus 8090, Funds, and Comms — playbooks, warm intros, reps. We're not a service. We're the co-builders.
Ollie
Runs Product alongside you. Owns the gate reviews on solution design, product readiness, and pilot conversion.
Karan
Runs Technology. Owns feasibility, evals, the data loop, and the moat ledger.
You're not joining a finished system. You're joining the team that writes the next version.
Every fellow teaches the studio something the next one can't afford to re-learn. If the modules don't keep sharpening, we fall behind. So they do.
Modules get sharpened
Every gate review feeds back. An issue that slowed three ventures in a row becomes a rewritten playbook, a new template, a tighter script.
New modules get added
AI Kill Signals didn't exist in v1. The AI Security Pack and Data Advantage Contract were born from procurement blockers we hit in 2025.
Old ones get retired
Modules that no longer earn their place get cut. A co-build system that accumulates weight without shedding any is quietly losing.
Six months. Incorporated by Month 2. You set the pace; we bring weight.
Your expertise is the rarest ingredient in the kitchen. Everything in this pack — gates, playbooks, scorecards, data rooms — is built so you can spend your time doing the one thing only you can do: turn what you know into a company the world hasn't seen yet.