We don't start with ideas.
We start with people who know where the real problems are.
If you've spent years inside an industry and can point to the exact moment everything slows down, breaks, or wastes time and money — you're the kind of person we want to meet.
You might not think of yourself as an entrepreneur yet, but you've already done the hard part: you've lived close enough to the problem to understand what really needs fixing.
Led operations in a factory
Built data models no one else understood
Managed a hospital ward
Fought daily with outdated systems
Scaled logistics networks across regions
Designed infrastructure for critical systems
You've seen what's broken, you've tried to work around it, and you've kept a quiet list in your head of "someone should really build this."
That's where we come in.
We call them EIRs
They're operators, specialists, or insiders with hard-earned knowledge — the kind that can't be found on the internet.
They've watched systems bend under pressure, spotted patterns others ignore, and know the difference between a nice-to-have and a must-fix.
What matters to us isn't how polished your pitch is. It's how clearly you see the problem, how you think, and how much you care about making something real.
What we look for
Five attributes that matter
↳ Domain fluency
You know your space inside out — the workflows, politics, and unspoken rules.
↳ Pattern recognition
You can see what keeps failing, and why.
↳ Bias to action
You like building, testing, and learning fast.
↳ Trust capital
People take your calls. They listen.
↳ Collaboration instinct
You can work with technical and creative people to turn ideas into working products.
What we offer
A small, high-calibre team that helps turn your insider knowledge into a working product.
Access to designers, data scientists, and engineers who build alongside you.
Early user testing, validation, and traction before you ever raise outside capital.
Guidance on venture design, fundraising, and go-to-market — all built around your insight.
Who this isn't for
If you're looking to pitch an idea and hand it off, this isn't for you.
If you've seen something broken and can't unsee it, it probably is.
We're not after polished founders with rehearsed decks. We're after people who've spent enough time on the inside to know what has to change — and want to build the thing that finally does.